LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.
Yes, even if you’ve identified the ideal audience, and mastered the perfect bid strategy, copy and design are ultimately what drive clicks and conversions. Here then, based on lessons learned from dozens of real-life campaigns, is a step-by-step review of the various creative elements: headline, image, call to action – that form the blueprint for LinkedIn success.
Click here to view complete infographic at full size.
Click here to view complete infographic at full size.
A big thank you to Spear’s Robin Kavanaugh, Annette Gallagher, Danny Holley, and Marissa Hoffman for their help with this article.