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Report: What’s Working in Email Marketing
A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are...
The PESO Model & Your Demand Generation Strategy
Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach,...
Podcast: How to Get Started in ABM
In a 42-minute podcast, learn what factors are most critical in a successful ABM initiative. Hear a lively discussion of ABM requirements, common pitfalls, and more.
Have Live Webinars Outlived their Usefulness?
Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day? Even for a boomer like me, those days are a distant memory. Why...
Infographic – Blueprint for an Effective LinkedIn Ad
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. However, whereas there’s plenty of information...
Meeting the Needs of the Self-Serve B2B Buyer
Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The sudden, wholesale transition to remote work and virtual teams has only accelerated...
Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact,...
A Nurture Strategy for Content Syndication Leads
I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...
Top 10 ABM Mistakes
It seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction between early adopters and early majority.
10 great examples of demand generation content
When it comes to making demand generation campaigns work to maximum effect, good content is a marketer’s greatest fuel. The right content helps generate new inquiries, warm up cold leads, and nudge ex
7 Steps to a Successful Account-Based Marketing (ABM) Strategy
Planning to add ABM to your demand gen mix but unsure how to get started? In this slidecast, learn 7 key steps to developing and executing a successful ABM program—as well as 4 common traits that all
5 Reasons To Gate Lead Nurturing Content
Free Slideshare for B2B Marketers: 5 Reasons to Gate Lead Nurturing Content It’s a common belief amongst B2B marketers that content offers in a lead nurturing campaign, as different from a lead gen
5 campaign ideas for when you have no content
Free Slideshare for B2B Marketers: 5 Campaign Ideas for When You Have No Content For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead
5 Tips For A Successful PPC Landing Page
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), on
7 common webinar invitation mistakes
It's often said that one of the primary challenges of B2B direct marketing and demand generation is "breaking through the clutter." Nowhere is this more painfully true than with Webinar invitations, a
10 tips for a successful trade show follow up campaign
In this slideshare, discover 10 proven tips on maximizing your results from tradeshow follow up campaigns. In this visually engaging presentation, you'll learn: - why prompt response to tradeshow lead
Why Marketing Automation Customers are Migrating Downstream
Over at the Modern Marketing Blog, Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform.
Top 10 Marketing Automation Mistakes
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment. We’ve identified 10 of the most common mistakes to avoid:
3 Problems You Need to Solve Before You Buy New Marketing Technology
We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. So when martech companies come along promising instant answers, we’re all ears.
Measure Your Way to Lead Nurturing Success
“Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.