5 Campaign Ideas for When You Have No Content For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing, customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that material? Answer: you get creative. In this slideshare, discover ideas for campaigns to run when you simply have no more content to give: -How to leverage surveys for demand generation -When games and sweepstakes make sense -How to drive subscriptions to your blog or newsletter -Why and how to sell the value of connecting on social media -How to market old content in new, creative ways ... and more. To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
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