7 common webinar invitation mistakes
It's often said that one of the primary challenges of B2B direct marketing and demand
generation is "breaking through the clutter." Nowhere is this more painfully true than with
Webinar invitations, at a time when the volume of such events has increased exponentially. How do you prevent your Webinar campaign from being lost in the crowd? In this Slideshare, you'll discover 7 mistakes you’ll want to avoid, along with corresponding remedies. You'll learn:
-How to make your header image count
-What to sell in the webinar invitation, and how to sell it
-Common copywriting errors to avoid
-Why you should exclude social sharing links
-How to optimize your call-to-action (CTA)
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