Latest Content

Looking for expert advice or best practices on demand generation, lead nurturing, ABM, marketing automation? You've come to the right place.

  • Do You Want Intent Data with That?

    Do You Want Intent Data with That?

    If you could layer third-party intent data into every lead gen program you run, would you do it?  In other words, would you only ever want marketing leads from prospects pre-determined to be...

    Read Article
  • Email Bots: What They Are, Why They Matter, and How to Stop Them

    Email Bots: What They Are, Why They Matter, and How to Stop Them

    Congratulations: your last email campaign generated a really high click-through rate.  Or did it? It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and...

    Read Article
  • 4 Solutions to Consider When Marketing Leads Don’t Convert

    4 Solutions to Consider When Marketing Leads Don’t Convert

    If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales...

    Read Article
  • The Pragmatic Guide  to ABM Success

    The Pragmatic Guide to ABM Success

    Discover practical steps for planning and executing on a successful ABM strategy, including goal-setting, account selection, technology, content, tactics and channels.

    Read Article
  • Campaign looming? Talk to one of our experts.

    Contact Us
  • CCPA: What B2B Marketers Need to Know

    CCPA: What B2B Marketers Need to Know

    Another new year approaches and, with it, another major data privacy regulation takes effect.  This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020.

    Read Article
  • An Opportunity-Based Marketing Framework for ABM

    An Opportunity-Based Marketing Framework for ABM

    While there’s little debate about the value of a well-planned, well-executed Account-Based Marketing (ABM) strategy, where many B2B companies struggle is in that phase between planning and execution.

    Read Article
  • 8 Common LinkedIn Advertising Mistakes

    8 Common LinkedIn Advertising Mistakes

    LinkedIn is a major player in B2B advertising, quickly rivaling search advertising on Google. Its big advantage—its ability to target specific audience demographics: job title, industry, etc.

    Read Article
  • 5 Tips for More Effective Email Preview Text

    5 Tips for More Effective Email Preview Text

    The email preview text is that copy which appears next to the subject line in your inbox. It can be as prominent as the subject line, making it a vital component in any B2B marketer’s copy deck.

    Read Article
  • Rethinking Webinars for Demand Generation

    Rethinking Webinars for Demand Generation

    The experts at SiriusDecisions discuss ways to improve Webinar ROI by leveraging new technologies.

    Read Article
  • A Crash Course in B2B Email Creative

    A Crash Course in B2B Email Creative

    Featuring real-world examples, hear practical tips and proven strategies for maximizing email response.

    Read Article
  • In Defense of Demand Generation in the Age of ABM

    In Defense of Demand Generation in the Age of ABM

    Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working.

    Read Article
  • ×

    Get the latest Spear content straight to your inbox.

    First Name
    Last Name
    Company
    Job Title
    Country
    Opt-in to Future Emails
    Click here for our Privacy Policy.
    Thank you!
    Error - something went wrong!
  • How to Choose the Best Marketing Automation Consulting Partner

    How to Choose the Best Marketing Automation Consulting Partner

    The sky-rocketing demand for marketing automation expertise has led to an explosion in third-party contractors, consultants, and agencies. Here are 12 Tough Questions to Ask a Consultant or Agency.

    Read Article
  • Report: B2B Buyers Engaging Earlier with Sales

    Report: B2B Buyers Engaging Earlier with Sales

    For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment.

    Read Article
  • 8 Questions to Ask Before Investing in Marketing Attribution

    8 Questions to Ask Before Investing in Marketing Attribution

    Precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment impacts revenue. Here's 8 questions to ask before investing in Marketing Attribution.

    Read Article
  • 7 Key Principles of B2B Email Creative

    7 Key Principles of B2B Email Creative

    Howard J. Sewell, a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management offers 7 principles for your next B2B email creative project.

    Read Article
  • Is it Time to Add Chatbots to Your Demand Generation Engine?

    Is it Time to Add Chatbots to Your Demand Generation Engine?

    The more I learn about chatbots, the more I get excited about their potential for B2B marketing, and demand generation in particular.

    Read Article
  • Why this Webinar Invitation Works

    Why this Webinar Invitation Works

    I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign...

    Read Article
  • Should I Prioritize ABM Tactics Ahead of Demand Generation?

    Should I Prioritize ABM Tactics Ahead of Demand Generation?

    Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach.  But what if you’re starting from square one?

    Read Article
  • 5 Most Common Fails in B2B Search Campaigns

    5 Most Common Fails in B2B Search Campaigns

    B2B search campaigns come with unique challenges. Learn the most common mistakes and how to avoid them. The post 5 Most Common Fails in B2B Search Campaigns appeared first on The Point.

    Read Article
  • 3 Key Reasons Not to Give Up on Lead Scoring

    3 Key Reasons Not to Give Up on Lead Scoring

    Lead scoring has officially fallen out of fashion. I say this based anecdotally on a number of B2B marketers I've talked to and offer some insight into the question, "How did we get here?"

    Read Article
  • loading
    Loading More...