Latest Content

Looking for expert advice or best practices on demand generation, lead nurturing, ABM, marketing automation? You've come to the right place. Explore our blog posts, infographics, white papers, recorded webinars, and more.

  • High Bar Offers: Why Your Campaign May Be Asking Too Much

    High Bar Offers: Why Your Campaign May Be Asking Too Much

    In the demand generation business, we often talk about “low bar” and “high bar” offers.  The bar in either case is the level of time, effort, and commitment required of the prospect or person...

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  • Forrester: B2B Companies Score Low in Marketing Best Practices

    Forrester: B2B Companies Score Low in Marketing Best Practices

    Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices,...

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  • Should You Use the Same Landing Page for Email and Online Ads?

    Should You Use the Same Landing Page for Email and Online Ads?

    A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no.  There’s an appeal to the...

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  • 4 Simple Reasons for Why this Webinar Invitation Works

    4 Simple Reasons for Why this Webinar Invitation Works

    Webinars are a dime a dozen.  As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so...

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  • Can You Shortcut ABM and Still Make it Work?

    Can You Shortcut ABM and Still Make it Work?

    In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends.  It’s also true, however, to say that, as...

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  • The Dismal State of B2B Email Creative

    The Dismal State of B2B Email Creative

    I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign,...

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  • Tips for a Successful Competitive Campaign

    Tips for a Successful Competitive Campaign

    It’s a perennial fixture in any marketer’s calendar that, every so often, the boss will decide that it’s time to drop the proverbial gloves and go after the competition. There are many, legitimate...

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  • How to Best Leverage B2B Intent Data

    How to Best Leverage B2B Intent Data

    In a world where demand generation, and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which...

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  • 8 Key Takeaways from New Survey on B2B Content Preferences

    8 Key Takeaways from New Survey on B2B Content Preferences

    The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of...

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  • 10 Great Ideas for Your Next Subject Line Test

    10 Great Ideas for Your Next Subject Line Test

    Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently.  The common excuse is time: when you’re under the gun to...

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  • How to Market an Analyst Report

    How to Market an Analyst Report

    Technology marketers love analyst reports.  Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a...

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  • Infographic: 10 Commandments of Email Copywriting

    Infographic: 10 Commandments of Email Copywriting

    Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.

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  • High Tech DM Handbook

    High Tech DM Handbook

    Generate more leads in 30 easy steps! Discover 30 proven tips on demand gen strategy, offers, creative, and more.

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  • Infographic: 29 "Super" Tips to Improve B2B Email Performance

    Infographic: 29 "Super" Tips to Improve B2B Email Performance

    Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".

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  • On-Demand Webinar: Not Too Late: Last-Minute Steps Towards GDPR Compliance for B2B Marketers

    On-Demand Webinar: Not Too Late: Last-Minute Steps Towards GDPR Compliance for B2B Marketers

    Hear experts share practical steps marketers can take to maximize compliance with the new regulations.

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  • 10 Tips for Increasing Webinar Response

    10 Tips for Increasing Webinar Response

    Let's face it: most business inboxes get flooded every day with Webinar invitations. Discover 9 proven tips and techniques for increasing registration and attendance at online events.

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  • Podcast: 4 Common Mistakes in Lead Nurturing That Lead to Failure

    Podcast: 4 Common Mistakes in Lead Nurturing That Lead to Failure

    Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

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  • Webinar: 15 Emails in 15 Minutes: A Crash Course in B2B Email Creative

    Webinar: 15 Emails in 15 Minutes: A Crash Course in B2B Email Creative

    Listen in as Spear President Howard Sewell and Autopilot's Josh Fechter dissect 15 real-life email campaigns: the good, the bad, and the truly awful.

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  • Webinar: Using Surveys & Marketo to Drive Leads & Content

    Webinar: Using Surveys & Marketo to Drive Leads & Content

    Learn the secrets to successful surveys in a fast-paced, 30-minute Webinar, available on-demand.

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  • GDPR Readiness Checklist

    GDPR Readiness Checklist

    Is your company ready for GDPR? Discover 13 simple steps every company should take to ensure compliance.

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