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Looking for expert advice or best practices on demand generation, lead nurturing, ABM, marketing automation? You've come to the right place.

  • 5 Tips for More Effective Email Preview Text

    5 Tips for More Effective Email Preview Text

    Email preview text is that line of copy that appears below the subject line in the recipient’s inbox.  Preview text renders in different ways depending on the email client (the small screenshot...

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  • Rethinking Webinars for Demand Generation

    Rethinking Webinars for Demand Generation

    The experts at SiriusDecisions discuss ways to improve Webinar ROI by leveraging new technologies.

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  • A Crash Course in B2B Email Creative

    A Crash Course in B2B Email Creative

    Featuring real-world examples, hear practical tips and proven strategies for maximizing email response.

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  • In Defense of Demand Generation in the Age of ABM

    In Defense of Demand Generation in the Age of ABM

    Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working.

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  • How to Choose the Best Marketing Automation Consulting Partner

    How to Choose the Best Marketing Automation Consulting Partner

    The sky-rocketing demand for marketing automation expertise has led to an explosion in third-party contractors, consultants, and agencies. Here are 12 Tough Questions to Ask a Consultant or Agency.

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  • Report: B2B Buyers Engaging Earlier with Sales

    Report: B2B Buyers Engaging Earlier with Sales

    For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment.

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  • 8 Questions to Ask Before Investing in Marketing Attribution

    8 Questions to Ask Before Investing in Marketing Attribution

    Precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment impacts revenue. Here's 8 questions to ask before investing in Marketing Attribution.

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  • 7 Key Principles of B2B Email Creative

    7 Key Principles of B2B Email Creative

    Howard J. Sewell, a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management offers 7 principles for your next B2B email creative project.

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  • Is it Time to Add Chatbots to Your Demand Generation Engine?

    Is it Time to Add Chatbots to Your Demand Generation Engine?

    The more I learn about chatbots, the more I get excited about their potential for B2B marketing, and demand generation in particular.

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  • Why this Webinar Invitation Works

    Why this Webinar Invitation Works

    I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign...

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  • Should I Prioritize ABM Tactics Ahead of Demand Generation?

    Should I Prioritize ABM Tactics Ahead of Demand Generation?

    Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach.  But what if you’re starting from square one?

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  • 5 Most Common Fails in B2B Search Campaigns

    5 Most Common Fails in B2B Search Campaigns

    B2B search campaigns come with unique challenges. Learn the most common mistakes and how to avoid them. The post 5 Most Common Fails in B2B Search Campaigns appeared first on The Point.

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  • 3 Key Reasons Not to Give Up on Lead Scoring

    3 Key Reasons Not to Give Up on Lead Scoring

    Lead scoring has officially fallen out of fashion. I say this based anecdotally on a number of B2B marketers I've talked to and offer some insight into the question, "How did we get here?"

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  • Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

    Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

    Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing, an article that you can read online here.

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  • Why is No-One Talking About B2B Creative?

    Why is No-One Talking About B2B Creative?

    At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

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  • A Conversation: The Marketing Talent Crunch

    A Conversation: The Marketing Talent Crunch

    Heidi Lorenzen, Howard Sewell, and Andi Vanetta discuss the results of the recent 2019 Marketing Talent Crunch Survey, and the impact that the current labor shortage is having on B2B companies.

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  • 90+ Percent of B2B Companies Report Marketing Talent Crunch (Infographic)

    90+ Percent of B2B Companies Report Marketing Talent Crunch (Infographic)

    Here we summarize the key points from a recent survey of B2B companies, discovering most are struggling to find and hire marketing talent, particularly in technical roles such as marketing operations.

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  • How Are B2B Marketers Adapting to Today’s Talent Shortage? (Survey Report)

    How Are B2B Marketers Adapting to Today’s Talent Shortage? (Survey Report)

    In this comprehensive 19-page report, learn how long it takes companies to find new marketing hires, which skill sets are in most demand, and how your peers are adapting their hiring practices.

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  • Tips for Increasing SDR Engagement Rates

    Tips for Increasing SDR Engagement Rates

    This “State of Sales Development: 2018 Report,” delivers 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development, read on to learn more.

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  • Is Your Digital Advertising Signaling the Right Message to Buyers?

    Is Your Digital Advertising Signaling the Right Message to Buyers?

    A fascinating article on LinkedIn: “You Are What You Signal,” discusses “signaling theory” in advertising, summarized as the way in which ads “signal” a consumer into trusting a particular brand.

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