Latest Content

Looking for expert advice or best practices on demand generation, lead nurturing, ABM, marketing automation? You've come to the right place. Explore our blog posts, infographics, white papers, recorded webinars, and more.

  • Infographic: 10 Commandments of Email Copywriting

    Infographic: 10 Commandments of Email Copywriting

    Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.

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  • High Tech DM Handbook

    High Tech DM Handbook

    Generate more leads in 30 easy steps! Discover 30 proven tips on demand gen strategy, offers, creative, and more.

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  • Infographic: 29 "Super" Tips to Improve B2B Email Performance

    Infographic: 29 "Super" Tips to Improve B2B Email Performance

    Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".

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  • On-Demand Webinar: Not Too Late: Last-Minute Steps Towards GDPR Compliance for B2B Marketers

    On-Demand Webinar: Not Too Late: Last-Minute Steps Towards GDPR Compliance for B2B Marketers

    Hear experts share practical steps marketers can take to maximize compliance with the new regulations.

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  • 10 Tips for Increasing Webinar Response

    10 Tips for Increasing Webinar Response

    Let's face it: most business inboxes get flooded every day with Webinar invitations. Discover 9 proven tips and techniques for increasing registration and attendance at online events.

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  • Podcast: 4 Common Mistakes in Lead Nurturing That Lead to Failure

    Podcast: 4 Common Mistakes in Lead Nurturing That Lead to Failure

    Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

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  • Webinar: 15 Emails in 15 Minutes: A Crash Course in B2B Email Creative

    Webinar: 15 Emails in 15 Minutes: A Crash Course in B2B Email Creative

    Listen in as Spear President Howard Sewell and Autopilot's Josh Fechter dissect 15 real-life email campaigns: the good, the bad, and the truly awful.

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  • Webinar: Using Surveys & Marketo to Drive Leads & Content

    Webinar: Using Surveys & Marketo to Drive Leads & Content

    Learn the secrets to successful surveys in a fast-paced, 30-minute Webinar, available on-demand.

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  • GDPR Readiness Checklist

    GDPR Readiness Checklist

    Is your company ready for GDPR? Discover 13 simple steps every company should take to ensure compliance.

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  • How Many Leads do I Need to Hit My Revenue Target?

    How Many Leads do I Need to Hit My Revenue Target?

    You've been handed a revenue objective. How do you translate that number into lead goals with which to design your demand gen strategy? This handy calculator will tell you.

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  • 10 Ways to Generate More Leads from Your Business Blog

    10 Ways to Generate More Leads from Your Business Blog

    Hear Spear president Howard J. Sewell offer 10 proven techniques for how to generate real, measurable results from your corporate blog.

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  • Infographic: Time to Move to Responsive Email Design?

    Infographic: Time to Move to Responsive Email Design?

    Learn the key differences between mobile-friendly and responsive email design.

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  • Infographic: Why Should I Hire a Full-Service Agency?

    Infographic: Why Should I Hire a Full-Service Agency?

    Hire or outsource? Learn whether a full-service demand gen agency is the right move for your organization.

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  • 5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

    5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

    GDPR is fast approaching, and penalties for non-compliance can be extremely costly. Learn the 5 simple steps every B2B marketer should take.

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  • White Paper: 7 Tips for Increasing Trial Conversions

    White Paper: 7 Tips for Increasing Trial Conversions

    Find out more in our new white paper: “Closing the Deal: 7 Tips for Increasing More Free Trials to Paying Customers.”

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  • 5 Demand Generation Tips for Start-Ups

    5 Demand Generation Tips for Start-Ups

    To successfully generate leads - and customers - small companies need to out-think their bigger competition. Learn 5 key demand generation tips for marketing successfully on a start-up budget.

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  • Top 10 Lead Nurturing Tips

    Top 10 Lead Nurturing Tips

    Discover core lead management principles that can increase response rates, convert more leads, and accelerate ROI.

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  • Top 10 Paid Search Mistakes

    Top 10 Paid Search Mistakes

    Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that B2B companies encounter when setting up their paid search program.

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  • People Don’t Read Your White Papers. Who Cares?

    People Don’t Read Your White Papers. Who Cares?

    New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.  This functionality not only generates additional insights for...

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  • Webinar: Is Outbound Marketing Dead?

    Webinar: Is Outbound Marketing Dead?

    Learn when and how outbound marketing should be part of your demand generation mix.

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  • Spear Radio: The State of Marketing Automation Maturity

    Spear Radio: The State of Marketing Automation Maturity

    In this episode of Spear Radio, join Spear president Howard Sewell and VP Tom Meriam as they discuss recent survey results showing that B2B marketers aren't leveraging marketing automation technology.

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