Lead Nurturing

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Read a step-by-step guide to creating headlines, images,

The sudden, wholesale transition to remote work has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers. Read 4 key findings from an industry report.

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...

This “State of Sales Development: 2018 Report,” delivers 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development, read on to learn more.

Demand Gen Report just published their “2018 Lead Nurturing & Acceleration Survey Report” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing.

Over at the Modern Marketing Blog, Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform.

The best demand generation campaigns start with content your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch.

If you're not generating enough qualified leads, maybe you need to take a hard look at your lead nurturing program.

We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. So when martech companies come along promising instant answers, we’re all ears.

An excerpt from an interview I conducted recently with the folks at TechnologyAdvice, a leading online provider of information resources to help IT professionals make informed buying decisions.

We are led to believe the customer journey is all that matters. Lead nurturing, for example, must now coddle the buyer through every step of his/her journey to customer nirvana. Well, not so fast.

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago.  His message today was, in summary: “Are you ready to engage with us yet?”

Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

It’s important to recognize that the simple act of investing in marketing automation doesn’t create an effective lead nurturing strategy any more than buying CRM software accelerates the sales cycle.

Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.

Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.

These days, it pays to think about “lead nurturing” as more just an email campaign, here are 5 ways to expand your lead nurturing program beyond the inbox: