Lead Nurturing

Demand Gen Report just published their “2018 Lead Nurturing & Acceleration Survey Report” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing.

Over at the Modern Marketing Blog, Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform.

The best demand generation campaigns start with content your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch.

Hear how one B2B company converted their blog into a lead generating machine, plus get 10 practical, actionable tips for improving blog ROI.

If you're not generating enough qualified leads, maybe you need to take a hard look at your lead nurturing program.

We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. So when martech companies come along promising instant answers, we’re all ears.

An excerpt from an interview I conducted recently with the folks at TechnologyAdvice, a leading online provider of information resources to help IT professionals make informed buying decisions.

We are led to believe the customer journey is all that matters. Lead nurturing, for example, must now coddle the buyer through every step of his/her journey to customer nirvana. Well, not so fast.

You'll hear a discussion of the trends behind lifecycle marketing, what content is the best fit for early, mid and late-stage prospects, and creative ways for making the most of the content you have.

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago.  His message today was, in summary: “Are you ready to engage with us yet?”

Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

It’s important to recognize that the simple act of investing in marketing automation doesn’t create an effective lead nurturing strategy any more than buying CRM software accelerates the sales cycle.

Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.

Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.

These days, it pays to think about “lead nurturing” as more just an email campaign, here are 5 ways to expand your lead nurturing program beyond the inbox:

Sales engagement platforms put automated email campaigns in the hands of salesteams. Discover the 5 key principles to an effective sales email.