Marketing Automation

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Read a step-by-step guide to creating headlines, images,

The sudden, wholesale transition to remote work has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers. Read 4 key findings from an industry report.

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...

Over at the Modern Marketing Blog, Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform.

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment. We’ve identified 10 of the most common mistakes to avoid:

We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. So when martech companies come along promising instant answers, we’re all ears.

“Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.

Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication.

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy.

Hear experts share practical steps marketers can take to maximize compliance with the new regulations.

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.

How much are B2B marketers really leveraging today's marketing automation technology? According to our recent survey: not as much as they should.

It’s important to recognize that the simple act of investing in marketing automation doesn’t create an effective lead nurturing strategy any more than buying CRM software accelerates the sales cycle.

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different.

In this episode of Spear Radio, join Spear president Howard Sewell and VP Tom Meriam as they discuss recent survey results showing that B2B marketers aren't leveraging marketing automation technology.

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation, featuring insights, projections, and opinions on current challenges, opportunities, and trends.

Listen as Spear president Howard Sewell and Jim Obermayer discuss how companies can decide when marketing automation is a fit, and how best to take the plunge.