Marketing Automation

The experts at @trustradius just released their 2022 report on B2B buyer behavior. In our latest blog post, Spear’s @HJSewell reviews the report's key findings and the implications for demand markete

Covid has changed the way that #B2B brands approach social media #marketing. Check out 3 key #trends that aren’t going away soon. https://t.co/vaT8Ed8qE9 https://t.co/dD9ym3zgwS

In this recorded podcast, hear two experts discuss how companies can best structure their lead nurturing #campaigns for success.  https://t.co/IjJOI977S6 https://t.co/1WJG0kyRqA

Is one of these common errors sinking your Google Ads campaign?  Learn how to set your search program up for success. https://t.co/USTBlT3z1O https://t.co/o7X3K4wx7w

Attempting to target only those prospects who are ready to engage with sales is expensive and inefficient.  Why it’s important for marketers to “respect the funnel.” https://t.co/cyZDAwvQzR https://t.

What comes first - copy or design? A. Copy  B. Design C. Other (What?) https://t.co/jrit6bYPf6

Is poor copy or design sinking your email campaigns?  Learn how to maximize opens, clicks, and conversions by taking your email creative to the next level. https://t.co/QJ9Gl55ySe https://t.co/j43B2W7

Attempts to shortcut the buyer journey are often a recipe for disappointment. In our latest blog post, Spear’s @hjsewell explains why. https://t.co/SGgDfQfVN5

Attempts to shortcut the buyer journey are often a recipe for disappointment. In our latest blog post, Spear’s @HowardSewell explains why. https://t.co/CpfXbrUeh1 https://t.co/JRs23LKcRA

Keeping up on the latest industry #bestpractices and trends is critical, especially in the fast-paced world of #B2Bmarketing. We asked @ Gerry Gomez, our Art Director, where he looks for creative insp

Keeping up on the latest industry #bestpractices and trends is critical, especially in the fast-paced world of #B2Bmarketing. Check out how Koka Sexton, our VP of client services, makes sure we're alw