ROI Calculator for B2B Demand Generation
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Read ArticleReport: What’s Working in Email Marketing
A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are...
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Read ArticleThe PESO Model & Your Demand Generation Strategy
Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach,...
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Listen to the podcastPodcast: How to Get Started in ABM
In a 42-minute podcast, learn what factors are most critical in a successful ABM initiative. Hear a lively discussion of ABM requirements, common pitfalls, and more.
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Read ArticleHave Live Webinars Outlived their Usefulness?
Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day? Even for a boomer like me, those days are a distant memory. Why...
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Read ArticleInfographic – Blueprint for an Effective LinkedIn Ad
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. However, whereas there’s plenty of information...
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Read ArticleMeeting the Needs of the Self-Serve B2B Buyer
Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The sudden, wholesale transition to remote work and virtual teams has only accelerated...
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Read ArticleReport: Why Demand Marketers Should Expand their Focus Beyond the Lead
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact,...
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Read ArticleA Nurture Strategy for Content Syndication Leads
I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...
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Read ArticleHow Many Leads do I Need to Hit My Revenue Target?
You've been handed a revenue objective. How do you translate that number into lead goals with which to design your demand gen strategy? This handy calculator will tell you.
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View Presentation10 great examples of demand generation content
When it comes to making demand generation campaigns work to maximum effect, good content is a marketer’s greatest fuel. The right content helps generate new inquiries, warm up cold leads, and nudge ex
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View Presentation7 Steps to a Successful Account-Based Marketing (ABM) Strategy
Planning to add ABM to your demand gen mix but unsure how to get started? In this slidecast, learn 7 key steps to developing and executing a successful ABM program—as well as 4 common traits that all
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View Presentation5 Reasons To Gate Lead Nurturing Content
Free Slideshare for B2B Marketers: 5 Reasons to Gate Lead Nurturing Content It’s a common belief amongst B2B marketers that content offers in a lead nurturing campaign, as different from a lead gen
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View Presentation5 campaign ideas for when you have no content
Free Slideshare for B2B Marketers: 5 Campaign Ideas for When You Have No Content For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead
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View Presentation5 Tips For A Successful PPC Landing Page
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), on
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View Presentation7 common webinar invitation mistakes
It's often said that one of the primary challenges of B2B direct marketing and demand generation is "breaking through the clutter." Nowhere is this more painfully true than with Webinar invitations, a
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View PresentationTop 10 B2B Lead Scoring Mistakes
On-Demand SlideShare: Top 10 B2B Lead Scoring Mistakes A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate
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View Presentation10 tips for a successful trade show follow up campaign
In this slideshare, discover 10 proven tips on maximizing your results from tradeshow follow up campaigns. In this visually engaging presentation, you'll learn: - why prompt response to tradeshow lead
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