ROI Calculator for B2B Demand Generation

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach,...

In a 42-minute podcast, learn what factors are most critical in a successful ABM initiative. Hear a lively discussion of ABM requirements, common pitfalls, and more.

Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day?  Even for a boomer like me, those days are a distant memory. Why...

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.  However, whereas there’s plenty of information...

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic.  The sudden, wholesale transition to remote work and virtual teams has only accelerated...

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels.   Even if you acknowledge that change as fact,...

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...

You've been handed a revenue objective. How do you translate that number into lead goals with which to design your demand gen strategy? This handy calculator will tell you.