Demand Generation

  • Should I Design My Demand Gen Landing Pages for SEO?

    Should I Design My Demand Gen Landing Pages for SEO?

    Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain...

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  • 5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

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  • Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies

    Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies

    How do you build a marketing strategy that takes full advantage of today's sophisticated emarketing technology?

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  • Which Comes First: Lead Nurturing or Inside Sales?

    Which Comes First: Lead Nurturing or Inside Sales?

    For a long time, “lead nurturing” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to...

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  • How Many Leads do I Need to Hit My Revenue Target?

    How Many Leads do I Need to Hit My Revenue Target?

    You've been handed a revenue objective. How do you translate that number into lead goals with which to design your demand gen strategy? This handy calculator will tell you.

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  • 10 Ways to Generate More Leads from Your Business Blog

    10 Ways to Generate More Leads from Your Business Blog

    The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those...

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  • Top 10 Types of Demand Generation Content

    Top 10 Types of Demand Generation Content

    Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona.

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  • GDPR Readiness Checklist

    GDPR Readiness Checklist

    Is your company ready for GDPR? Discover 13 simple steps every company should take to ensure compliance.

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  • Why this LinkedIn Ad Works: 2 Key Tips for Success

    Why this LinkedIn Ad Works: 2 Key Tips for Success

    For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.  At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates...

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  • Email Copywriting: Drive Action at Every Opportunity

    Email Copywriting: Drive Action at Every Opportunity

    Sales experts preach the value of “asking for the sale.”  Don’t assume that your customer will buy when the time is right.  Make the time now. The same rule applies to demand generation creative...

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  • Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

    Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

    Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content...

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  • The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty

    The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty

    Terry Flaherty is a Research Director at SiriusDecisions, a B2B marketing veteran, and a respected expert on Demand Generation (or Demand Creation, as SiriusDecisions prefers to call it.)

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  • When & Where Should B2B Companies Outsource Marketing?

    When & Where Should B2B Companies Outsource Marketing?

    The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice, a leading online provider of information resources to help IT professionals make informed...

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  • How Do We Find People Who Are Ready to Buy Our Product?

    How Do We Find People Who Are Ready to Buy Our Product?

    A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?” My response: Finding highly-qualified, late-stage prospects has...

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  • Measure Your Way to Lead Nurturing Success

    Measure Your Way to Lead Nurturing Success

    “Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.

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  • Why This Holiday Email Campaign Misses the Mark

    Why This Holiday Email Campaign Misses the Mark

    It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns.

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  • 4 Key Takeaways from the 2015 SiriusDecisions Summit

    4 Key Takeaways from the 2015 SiriusDecisions Summit

    More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’ annual confab on all things marketing. Amongst the usual parade of waterfalls, models,...

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  • Does Creative Still Matter in B2B Marketing?

    Does Creative Still Matter in B2B Marketing?

    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern...

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  • 17 Tips for Generating Leads from Social PPC Advertising

    17 Tips for Generating Leads from Social PPC Advertising

    Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips...

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  • 8 Ways to Get B2B Demand Gen Back on Track

    8 Ways to Get B2B Demand Gen Back on Track

    As this infographic illustrates, there are still plenty of opportunities for marketers to improve demand generation ROI, even when those marketers are short on budget and headcount.

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