Email Marketing
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Report: What’s Working in Email Marketing
A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are...
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The PESO Model & Your Demand Generation Strategy
Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach,...
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Podcast: How to Get Started in ABM
In a 42-minute podcast, learn what factors are most critical in a successful ABM initiative. Hear a lively discussion of ABM requirements, common pitfalls, and more.
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Have Live Webinars Outlived their Usefulness?
Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day? Even for a boomer like me, those days are a distant memory. Why...
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Infographic – Blueprint for an Effective LinkedIn Ad
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. However, whereas there’s plenty of information...
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Meeting the Needs of the Self-Serve B2B Buyer
Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. The sudden, wholesale transition to remote work and virtual teams has only accelerated...
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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact,...
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A Nurture Strategy for Content Syndication Leads
I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...
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29 "Super" Tips to Improve B2B Email Performance (Infographic)
Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".
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Top 10 B2B Email Marketing Mistakes
Download our fact-filled white paper drawn from years of experience producing successful email campaigns for leading B2B marketers.
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Why is No-One Talking About B2B Creative?
At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.
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Embracing Trust: How Marketers Can Prepare for GDPR 2.0
If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you. Think again.
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The Dismal State of B2B Email Creative
I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign.
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