Email Marketing

  • 15 Emails in 15 Minutes: A Crash Course in B2B Email Creative

    15 Emails in 15 Minutes: A Crash Course in B2B Email Creative

    Listen in as Spear President Howard Sewell and Autopilot's Josh Fechter dissect 15 real-life email campaigns: the good, the bad, and the truly awful.

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  • The Dismal State of B2B Email Creative

    The Dismal State of B2B Email Creative

    I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign,...

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  • Unleashing Your Email Potential

    Unleashing Your Email Potential

    Email is a critical channel for nurturing B2B prospects and engaging them throughout their journey. But with users receiving an average of 140 messages per day, how do you make your message stand out?

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  • 29 "Super" Tips to Improve B2B Email Performance

    29 "Super" Tips to Improve B2B Email Performance

    Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".

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  • Email Copywriting: Drive Action at Every Opportunity

    Email Copywriting: Drive Action at Every Opportunity

    Sales experts preach the value of “asking for the sale.”  Don’t assume that your customer will buy when the time is right.  Make the time now. The same rule applies to demand generation creative...

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  • Email 101: Tell Me Something I Don’t Already Know

    Email 101: Tell Me Something I Don’t Already Know

    To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs...

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  • 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

    7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

    Trade show success depends on careful planning of both pre-show and post-show strategy. Here are 7 proven ideas for increasing booth traffic at the event.

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  • Winning B2B Email Campaign Keeps it Simple

    Winning B2B Email Campaign Keeps it Simple

    In B2B email marketing, does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s...

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  • Report: Targeting & Predictive Analytics Driving Changes in B2B Email

    Report: Targeting & Predictive Analytics Driving Changes in B2B Email

    The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing.

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  • Infographic: 10 Commandments of Email Copywriting

    Infographic: 10 Commandments of Email Copywriting

    Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.

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  • Top 10 B2B Email Marketing Mistakes

    Top 10 B2B Email Marketing Mistakes

    If your most recent email campaign died an ugly death, here's a list of the main suspects to consider.

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  • Email Critique: When a Good Offer Just Isn’t Enough

    Email Critique: When a Good Offer Just Isn’t Enough

    A compelling offer is a key ingredient to email marketing success. But a good offer alone isn't always enough.

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  • 4 Common Mistakes in Lead Nurturing That Lead to Failure

    4 Common Mistakes in Lead Nurturing That Lead to Failure

    Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

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  • 10 Great Ideas for Your Next Subject Line Test

    10 Great Ideas for Your Next Subject Line Test

    Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently.  The common excuse is time: when you’re under the gun to...

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  • 5 Tips For A Successful PPC Landing Page

    5 Tips For A Successful PPC Landing Page

    The rewards from making even slight improvements to your PPC landing pages can be dramatic. Discover the 5 tips that can make a difference.

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  • Mobile-Friendly vs. Responsive Email Design

    Mobile-Friendly vs. Responsive Email Design

    Learn the key differences between mobile-friendly and responsive email design.

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  • Moving Past Responsive Design to a Mobile-First Email Strategy

    Moving Past Responsive Design to a Mobile-First Email Strategy

    In a B2B marketplace dominated by mobile users, responsive design may no longer be enough. Discover 13 steps to a more "mobile first" email strategy.

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  • The Best Sales Email I’ve Received All Year

    The Best Sales Email I’ve Received All Year

    Sales engagement platforms put automated email campaigns in the hands of salesteams. Discover the 5 key principles to an effective sales email.

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  • An Email is Not a Campaign: the Case for Integrated Marketing

    An Email is Not a Campaign: the Case for Integrated Marketing

    Why it's far more efficient - and actually less work - to generate leads through an integrated campaign vs. multiple, "one off" programs.

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  • Top 10 Tips for Webinar Invitation Success (White Paper)

    Top 10 Tips for Webinar Invitation Success (White Paper)

    Let's face it: most business inboxes get flooded every day with Webinar invitations. Discover 9 proven tips and techniques for increasing registration and attendance at online events.

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