Email Marketing

  • Why is No-One Talking About B2B Creative?

    Why is No-One Talking About B2B Creative?

    At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

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  • Embracing Trust: How Marketers Can Prepare for GDPR 2.0

    Embracing Trust: How Marketers Can Prepare for GDPR 2.0

    If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you.  Think again.

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  • The Dismal State of B2B Email Creative

    The Dismal State of B2B Email Creative

    I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign.

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  • Unleashing Your Email Potential

    Unleashing Your Email Potential

    Email is a critical channel for nurturing B2B prospects and engaging them throughout their journey. But with users receiving an average of 140 messages per day, how do you make your message stand out?

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  • 29 "Super" Tips to Improve B2B Email Performance (Infographic)

    29 "Super" Tips to Improve B2B Email Performance (Infographic)

    Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".

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  • Email Copywriting: Drive Action at Every Opportunity

    Email Copywriting: Drive Action at Every Opportunity

    Experts preach the value of “asking for the sale.” Don’t assume your customer will buy when the time is right. Same rule applies to demand generation creative and to email copywriting in particular.

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  • Email 101: Tell Me Something I Don’t Already Know

    Email 101: Tell Me Something I Don’t Already Know

    To be successful in driving engagement from business buyers, it’s not enough that marketing content be relevant to the individual reader, it needs to tell them something they don't already know.

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  • 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

    7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

    Trade show success depends on careful planning of both pre-show and post-show strategy. Here are 7 proven ideas for increasing booth traffic at the event.

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  • Winning B2B Email Campaign Keeps it Simple

    Winning B2B Email Campaign Keeps it Simple

    In B2B email marketing, does short always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest.

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  • Report: Targeting & Predictive Analytics Driving Changes in B2B Email

    Report: Targeting & Predictive Analytics Driving Changes in B2B Email

    The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing.

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  • 10 Commandments of Email Copywriting (Infographic)

    10 Commandments of Email Copywriting (Infographic)

    Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.

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  • Top 10 B2B Email Marketing Mistakes

    Top 10 B2B Email Marketing Mistakes

    Download our fact-filled white paper drawn from years of experience producing successful email campaigns for leading B2B marketers.

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  • Email Critique: When a Good Offer Just Isn’t Enough

    Email Critique: When a Good Offer Just Isn’t Enough

    A compelling offer is a key ingredient to email marketing success. But a good offer alone isn't always enough.

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  • 4 Common Mistakes in Lead Nurturing That Lead to Failure

    4 Common Mistakes in Lead Nurturing That Lead to Failure

    Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

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  • 10 Great Ideas for Your Next Subject Line Test

    10 Great Ideas for Your Next Subject Line Test

    Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently.

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  • 5 Tips For A Successful PPC Landing Page

    5 Tips For A Successful PPC Landing Page

    Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), on

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  • Mobile-Friendly vs. Responsive Email Design (Infographic)

    Mobile-Friendly vs. Responsive Email Design (Infographic)

    Learn the key differences between mobile-friendly and responsive email design.

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  • Moving Past Responsive Design to a Mobile-First Email Strategy

    Moving Past Responsive Design to a Mobile-First Email Strategy

    In a B2B marketplace dominated by mobile users, responsive design may no longer be enough. Discover 13 steps to a more "mobile first" email strategy.

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  • The Best Sales Email I’ve Received All Year

    The Best Sales Email I’ve Received All Year

    Sales engagement platforms put automated email campaigns in the hands of salesteams. Discover the 5 key principles to an effective sales email.

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  • An Email is Not a Campaign: the Case for Integrated Marketing

    An Email is Not a Campaign: the Case for Integrated Marketing

    Why it's far more efficient - and actually less work - to generate leads through an integrated campaign vs. multiple, "one off" programs.

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