Email Marketing

  • Report: What’s Working in Email Marketing

    Report: What’s Working in Email Marketing

    A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are...

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  • The PESO Model & Your Demand Generation Strategy

    The PESO Model & Your Demand Generation Strategy

    Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach,...

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  • Podcast: How to Get Started in ABM

    Podcast: How to Get Started in ABM

    In a 42-minute podcast, learn what factors are most critical in a successful ABM initiative. Hear a lively discussion of ABM requirements, common pitfalls, and more.

    Listen to the podcast
  • Have Live Webinars Outlived their Usefulness?

    Have Live Webinars Outlived their Usefulness?

    Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day?  Even for a boomer like me, those days are a distant memory. Why...

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  • Infographic – Blueprint for an Effective LinkedIn Ad

    Infographic – Blueprint for an Effective LinkedIn Ad

    LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.  However, whereas there’s plenty of information...

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  • Meeting the Needs of the Self-Serve B2B Buyer

    Meeting the Needs of the Self-Serve B2B Buyer

    Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic.  The sudden, wholesale transition to remote work and virtual teams has only accelerated...

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  • Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

    Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

    B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels.   Even if you acknowledge that change as fact,...

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  • A Nurture Strategy for Content Syndication Leads

    A Nurture Strategy for Content Syndication Leads

    I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...

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  • 29 "Super" Tips to Improve B2B Email Performance (Infographic)

    29 "Super" Tips to Improve B2B Email Performance (Infographic)

    Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".

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  • 10 great examples of demand generation content

    10 great examples of demand generation content

    When it comes to making demand generation campaigns work to maximum effect, good content is a marketer’s greatest fuel. The right content helps generate new inquiries, warm up cold leads, and nudge ex

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  • 7 Steps to a Successful Account-Based Marketing (ABM) Strategy

    7 Steps to a Successful Account-Based Marketing (ABM) Strategy

    Planning to add ABM to your demand gen mix but unsure how to get started? In this slidecast, learn 7 key steps to developing and executing a successful ABM program—as well as 4 common traits that all

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  • 5 Reasons To Gate Lead Nurturing Content

    5 Reasons To Gate Lead Nurturing Content

    Free Slideshare for B2B Marketers: 5 Reasons to Gate Lead Nurturing Content It’s a common belief amongst B2B marketers that content offers in a lead nurturing campaign, as different from a lead gen

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  • 5 campaign ideas for when you have no content

    5 campaign ideas for when you have no content

    Free Slideshare for B2B Marketers: 5 Campaign Ideas for When You Have No Content For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead

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  • 7 common webinar invitation mistakes

    7 common webinar invitation mistakes

    It's often said that one of the primary challenges of B2B direct marketing and demand generation is "breaking through the clutter." Nowhere is this more painfully true than with Webinar invitations, a

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  • Top 10 B2B Lead Scoring Mistakes

    Top 10 B2B Lead Scoring Mistakes

    On-Demand SlideShare: Top 10 B2B Lead Scoring Mistakes A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate

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  • 10 tips for a successful trade show follow up campaign

    10 tips for a successful trade show follow up campaign

    In this slideshare, discover 10 proven tips on maximizing your results from tradeshow follow up campaigns. In this visually engaging presentation, you'll learn: - why prompt response to tradeshow lead

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  • Top 10 B2B Email Marketing Mistakes

    Top 10 B2B Email Marketing Mistakes

    Download our fact-filled white paper drawn from years of experience producing successful email campaigns for leading B2B marketers.

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  • Why is No-One Talking About B2B Creative?

    Why is No-One Talking About B2B Creative?

    At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

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  • Embracing Trust: How Marketers Can Prepare for GDPR 2.0

    Embracing Trust: How Marketers Can Prepare for GDPR 2.0

    If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you.  Think again.

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  • The Dismal State of B2B Email Creative

    The Dismal State of B2B Email Creative

    I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign.

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