Email Marketing

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Read a step-by-step guide to creating headlines, images,

The sudden, wholesale transition to remote work has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers. Read 4 key findings from an industry report.

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...

Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".

At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you.  Think again.

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign.

Experts preach the value of “asking for the sale.” Don’t assume your customer will buy when the time is right. Same rule applies to demand generation creative and to email copywriting in particular.

To be successful in driving engagement from business buyers, it’s not enough that marketing content be relevant to the individual reader, it needs to tell them something they don't already know.

Trade show success depends on careful planning of both pre-show and post-show strategy. Here are 7 proven ideas for increasing booth traffic at the event.

In B2B email marketing, does short always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest.

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing.

Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.

A compelling offer is a key ingredient to email marketing success. But a good offer alone isn't always enough.

Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently.

Learn the key differences between mobile-friendly and responsive email design.

In a B2B marketplace dominated by mobile users, responsive design may no longer be enough. Discover 13 steps to a more "mobile first" email strategy.