Email Marketing

  • Report: What’s Working in Email Marketing

    Report: What’s Working in Email Marketing

    A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are...

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  • The PESO Model & Your Demand Generation Strategy

    The PESO Model & Your Demand Generation Strategy

    Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach,...

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  • Have Live Webinars Outlived their Usefulness?

    Have Live Webinars Outlived their Usefulness?

    Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day?  Even for a boomer like me, those days are a distant memory. Why...

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  • Infographic – Blueprint for an Effective LinkedIn Ad

    Infographic – Blueprint for an Effective LinkedIn Ad

    LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.  However, whereas there’s plenty of information...

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  • Meeting the Needs of the Self-Serve B2B Buyer

    Meeting the Needs of the Self-Serve B2B Buyer

    Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic.  The sudden, wholesale transition to remote work and virtual teams has only accelerated...

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  • Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

    Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

    B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels.   Even if you acknowledge that change as fact,...

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  • A Nurture Strategy for Content Syndication Leads

    A Nurture Strategy for Content Syndication Leads

    I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...

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  • 29 "Super" Tips to Improve B2B Email Performance (Infographic)

    29 "Super" Tips to Improve B2B Email Performance (Infographic)

    Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".

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  • Top 10 B2B Email Marketing Mistakes

    Top 10 B2B Email Marketing Mistakes

    Download our fact-filled white paper drawn from years of experience producing successful email campaigns for leading B2B marketers.

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  • Why is No-One Talking About B2B Creative?

    Why is No-One Talking About B2B Creative?

    At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

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  • Embracing Trust: How Marketers Can Prepare for GDPR 2.0

    Embracing Trust: How Marketers Can Prepare for GDPR 2.0

    If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you.  Think again.

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  • The Dismal State of B2B Email Creative

    The Dismal State of B2B Email Creative

    I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign.

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  • Email Copywriting: Drive Action at Every Opportunity

    Email Copywriting: Drive Action at Every Opportunity

    Experts preach the value of “asking for the sale.” Don’t assume your customer will buy when the time is right. Same rule applies to demand generation creative and to email copywriting in particular.

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  • Email 101: Tell Me Something I Don’t Already Know

    Email 101: Tell Me Something I Don’t Already Know

    To be successful in driving engagement from business buyers, it’s not enough that marketing content be relevant to the individual reader, it needs to tell them something they don't already know.

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  • 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

    7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

    Trade show success depends on careful planning of both pre-show and post-show strategy. Here are 7 proven ideas for increasing booth traffic at the event.

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  • Winning B2B Email Campaign Keeps it Simple

    Winning B2B Email Campaign Keeps it Simple

    In B2B email marketing, does short always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest.

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  • Report: Targeting & Predictive Analytics Driving Changes in B2B Email

    Report: Targeting & Predictive Analytics Driving Changes in B2B Email

    The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing.

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  • 10 Commandments of Email Copywriting (Infographic)

    10 Commandments of Email Copywriting (Infographic)

    Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.

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  • Email Critique: When a Good Offer Just Isn’t Enough

    Email Critique: When a Good Offer Just Isn’t Enough

    A compelling offer is a key ingredient to email marketing success. But a good offer alone isn't always enough.

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  • 4 Common Mistakes in Lead Nurturing That Lead to Failure

    4 Common Mistakes in Lead Nurturing That Lead to Failure

    Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

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