Email Marketing

At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you.  Think again.

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign.

Email is a critical channel for nurturing B2B prospects and engaging them throughout their journey. But with users receiving an average of 140 messages per day, how do you make your message stand out?

Experts preach the value of “asking for the sale.” Don’t assume your customer will buy when the time is right. Same rule applies to demand generation creative and to email copywriting in particular.

To be successful in driving engagement from business buyers, it’s not enough that marketing content be relevant to the individual reader, it needs to tell them something they don't already know.

Trade show success depends on careful planning of both pre-show and post-show strategy. Here are 7 proven ideas for increasing booth traffic at the event.

In B2B email marketing, does short always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest.

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing.

Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.

A compelling offer is a key ingredient to email marketing success. But a good offer alone isn't always enough.

Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently.

Learn the key differences between mobile-friendly and responsive email design.

In a B2B marketplace dominated by mobile users, responsive design may no longer be enough. Discover 13 steps to a more "mobile first" email strategy.

Sales engagement platforms put automated email campaigns in the hands of salesteams. Discover the 5 key principles to an effective sales email.

Why it's far more efficient - and actually less work - to generate leads through an integrated campaign vs. multiple, "one off" programs.