Email Marketing
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Read ArticleWhy is No-One Talking About B2B Creative?
At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.
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Read ArticleEmbracing Trust: How Marketers Can Prepare for GDPR 2.0
If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you. Think again.
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Read Article15 Emails in 15 Minutes: A Crash Course in B2B Email Creative
Listen in as Spear President Howard Sewell and Autopilot's Josh Fechter dissect 15 real-life email campaigns: the good, the bad, and the truly awful.
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Read ArticleThe Dismal State of B2B Email Creative
I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign.
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Read ArticleUnleashing Your Email Potential
Email is a critical channel for nurturing B2B prospects and engaging them throughout their journey. But with users receiving an average of 140 messages per day, how do you make your message stand out?
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Read Article29 "Super" Tips to Improve B2B Email Performance
Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".
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Read ArticleEmail Copywriting: Drive Action at Every Opportunity
Experts preach the value of “asking for the sale.” Don’t assume your customer will buy when the time is right. Same rule applies to demand generation creative and to email copywriting in particular.
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Read ArticleEmail 101: Tell Me Something I Don’t Already Know
To be successful in driving engagement from business buyers, it’s not enough that marketing content be relevant to the individual reader, it needs to tell them something they don't already know.
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Read Article7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
Trade show success depends on careful planning of both pre-show and post-show strategy. Here are 7 proven ideas for increasing booth traffic at the event.
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Read ArticleWinning B2B Email Campaign Keeps it Simple
In B2B email marketing, does short always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest.
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Read ArticleReport: Targeting & Predictive Analytics Driving Changes in B2B Email
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing.
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Read ArticleInfographic: 10 Commandments of Email Copywriting
Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.
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Read Flipbook
Top 10 B2B Email Marketing Mistakes
If your most recent email campaign died an ugly death, here's a list of the main suspects to consider.
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Read ArticleEmail Critique: When a Good Offer Just Isn’t Enough
A compelling offer is a key ingredient to email marketing success. But a good offer alone isn't always enough.
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Read Article4 Common Mistakes in Lead Nurturing That Lead to Failure
Hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.
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Read Article10 Great Ideas for Your Next Subject Line Test
Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently.
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View Presentation5 Tips For A Successful PPC Landing Page
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), on
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Read ArticleMobile-Friendly vs. Responsive Email Design
Learn the key differences between mobile-friendly and responsive email design.
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Read ArticleMoving Past Responsive Design to a Mobile-First Email Strategy
In a B2B marketplace dominated by mobile users, responsive design may no longer be enough. Discover 13 steps to a more "mobile first" email strategy.
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Read ArticleThe Best Sales Email I’ve Received All Year
Sales engagement platforms put automated email campaigns in the hands of salesteams. Discover the 5 key principles to an effective sales email.
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