Email Marketing

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach,...

In a 42-minute podcast, learn what factors are most critical in a successful ABM initiative. Hear a lively discussion of ABM requirements, common pitfalls, and more.

Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day?  Even for a boomer like me, those days are a distant memory. Why...

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.  However, whereas there’s plenty of information...

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic.  The sudden, wholesale transition to remote work and virtual teams has only accelerated...

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels.   Even if you acknowledge that change as fact,...

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can...

Discover proven strategies to boost open rates, increase click-through, and drive higher response rates faster than you can "spam trigger".

At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority) you may feel that your data compliance issues are behind you.  Think again.

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign.

Email is a critical channel for nurturing B2B prospects and engaging them throughout their journey. But with users receiving an average of 140 messages per day, how do you make your message stand out?

Experts preach the value of “asking for the sale.” Don’t assume your customer will buy when the time is right. Same rule applies to demand generation creative and to email copywriting in particular.

To be successful in driving engagement from business buyers, it’s not enough that marketing content be relevant to the individual reader, it needs to tell them something they don't already know.

Trade show success depends on careful planning of both pre-show and post-show strategy. Here are 7 proven ideas for increasing booth traffic at the event.

In B2B email marketing, does short always win over long? Not necessarily. The answer depends on your audience, the complexity of your message, and how well the copy maintains the reader’s interest.

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing.

Good email copy is engaging, personal, never boring, and focuses the reader on a single action. Discover 10 of the most important rules of email copywriting.