Case Studies on B2B Demand Generation

  • Video Tech Company Leverages SEM to Drive Enterprise Leads

    Video Tech Company Leverages SEM to Drive Enterprise Leads

    Learn how a leading video technology company made strategic changes to their paid search campaign and generated more than $500K in pipeline opportunities in 6 months.

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  • Origami Logic Scores Gold with “Brand Olympics” Campaign

    Origami Logic Scores Gold with “Brand Olympics” Campaign

    How a leading provider of marketing measurement software showcased its technology on the way to creating a winning content marketing campaign.

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  • Segmentation, New Creative Boosts Lead Conversion Rates by 75%

    Segmentation, New Creative Boosts Lead Conversion Rates by 75%

    Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.

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  • Segmentation, Social Media Drive Lead Nurturing Success for iDirect

    Segmentation, Social Media Drive Lead Nurturing Success for iDirect

    Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.

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  • MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

    MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

    How a leading technology company used mobile advertising and automated emails to drive end user referrals for its BYOD solutions and then convert those referrals into qualified leads.

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  • How One SaaS Company Doubled their Lead Volume from Paid Search

    How One SaaS Company Doubled their Lead Volume from Paid Search

    Learn the 5 key changes that one software company made to their Google AdWords campaign to increase lead volume by 118 percent in just 12 months.

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  • How One Tech Company Used Humor to Launch a New Brand

    How One Tech Company Used Humor to Launch a New Brand

    How do you reinvent a corporate brand w/o losing the “relationship equity” you’ve built with existing prospects? How an email campaign used humor to drive almost 4k visits to a company’s new Website.

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  • Blog Makeover Nets Sales Leads for Software Company

    Blog Makeover Nets Sales Leads for Software Company

    Read how one company converted a tired CEO blog into an engaging, dynamic social media platform that generated 60 new sales leads in its first month.

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