Case Studies on B2B Demand Generation
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Video Tech Company Leverages SEM to Drive Enterprise Leads
Learn how a leading video technology company made strategic changes to their paid search campaign and generated more than $500K in pipeline opportunities in 6 months.
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Origami Logic Scores Gold with “Brand Olympics” Campaign
How a leading provider of marketing measurement software showcased its technology on the way to creating a winning content marketing campaign.
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Segmentation, New Creative Boosts Lead Conversion Rates by 75%
Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.
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Segmentation, Social Media Drive Lead Nurturing Success for iDirect
Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.
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MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
How a leading technology company used mobile advertising and automated emails to drive end user referrals for its BYOD solutions and then convert those referrals into qualified leads.
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How One SaaS Company Doubled their Lead Volume from Paid Search
Learn the 5 key changes that one software company made to their Google AdWords campaign to increase lead volume by 118 percent in just 12 months.
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How One Tech Company Used Humor to Launch a New Brand
How do you reinvent a corporate brand w/o losing the “relationship equity” you’ve built with existing prospects? How an email campaign used humor to drive almost 4k visits to a company’s new Website.
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Blog Makeover Nets Sales Leads for Software Company
Read how one company converted a tired CEO blog into an engaging, dynamic social media platform that generated 60 new sales leads in its first month.
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