Case Studies on B2B Demand Generation
Video Tech Company Leverages SEM to Drive Enterprise Leads
Learn how a leading video technology company made strategic changes to their paid search campaign and generated more than $500K in pipeline opportunities in 6 months.
Origami Logic Scores Gold with “Brand Olympics” Campaign
How a leading provider of marketing measurement software showcased its technology on the way to creating a winning content marketing campaign.
Segmentation, New Creative Boosts Lead Conversion Rates by 75%
Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.
Segmentation, Social Media Drive Lead Nurturing Success for iDirect
Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.
MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
How a leading technology company used mobile advertising and automated emails to drive end user referrals for its BYOD solutions and then convert those referrals into qualified leads.
How One SaaS Company Doubled their Lead Volume from Paid Search
Learn the 5 key changes that one software company made to their Google AdWords campaign to increase lead volume by 118 percent in just 12 months.
How One Tech Company Used Humor to Launch a New Brand
How do you reinvent a corporate brand w/o losing the “relationship equity” you’ve built with existing prospects? How an email campaign used humor to drive almost 4k visits to a company’s new Website.
Blog Makeover Nets Sales Leads for Software Company
Read how one company converted a tired CEO blog into an engaging, dynamic social media platform that generated 60 new sales leads in its first month.