eBooks on B2B Demand Generation

  • The Pragmatic Guide  to ABM Success

    The Pragmatic Guide to ABM Success

    Discover practical steps for planning and executing on a successful ABM strategy, including goal-setting, account selection, technology, content, tactics and channels.

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  • High Tech DM Handbook

    High Tech DM Handbook

    Generate more leads in 30 easy steps! Discover 30 proven tips on demand gen strategy, offers, creative, and more.

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  • The Big Book of B2B Demand Gen Success

    The Big Book of B2B Demand Gen Success

    We've compiled some of our most popular content on creative, offer strategy, and more into one massive 68-page ebook that's sure to become a valued reference for any B2B marketer.

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  • 10 Examples Demand Gen Content eBook

    10 Examples Demand Gen Content eBook

    Explore how 10 leading B2B companies used innovative offer content to drive demand for their products and services.

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  • Business Case for Marketing Automation

    Business Case for Marketing Automation

    Exclusive, 21-page chapter from Marketo's new "Definitive Guide to Marketing Automation," discover a wealth of industry data, ROI statistics, and tips for selling marketing automation.

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