eBooks on B2B Demand Generation
The Pragmatic Guide to ABM Success
Discover practical steps for planning and executing on a successful ABM strategy, including goal-setting, account selection, technology, content, tactics and channels.
High Tech DM Handbook
Generate more leads in 30 easy steps! Discover 30 proven tips on demand gen strategy, offers, creative, and more.
The Big Book of B2B Demand Gen Success
We've compiled some of our most popular content on creative, offer strategy, and more into one massive 68-page ebook that's sure to become a valued reference for any B2B marketer.
10 Examples Demand Gen Content eBook
Explore how 10 leading B2B companies used innovative offer content to drive demand for their products and services.
Business Case for Marketing Automation
Exclusive, 21-page chapter from Marketo's new "Definitive Guide to Marketing Automation," discover a wealth of industry data, ROI statistics, and tips for selling marketing automation.