eBooks on B2B Demand Generation
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The Pragmatic Guide to ABM Success
Discover practical steps for planning and executing on a successful ABM strategy, including goal-setting, account selection, technology, content, tactics and channels.
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High Tech DM Handbook
Generate more leads in 30 easy steps! Discover 30 proven tips on demand gen strategy, offers, creative, and more.
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The Big Book of B2B Demand Gen Success
We've compiled some of our most popular content on creative, offer strategy, and more into one massive 68-page ebook that's sure to become a valued reference for any B2B marketer.
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10 Examples Demand Gen Content eBook
Explore how 10 leading B2B companies used innovative offer content to drive demand for their products and services.
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Business Case for Marketing Automation
Exclusive, 21-page chapter from Marketo's new "Definitive Guide to Marketing Automation," discover a wealth of industry data, ROI statistics, and tips for selling marketing automation.
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