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  • 7 Killer Demand Gen Offers: How to Choose the Best Option for Your Next Campaign

    7 Killer Demand Gen Offers: How to Choose the Best Option for Your Next Campaign

    Webinar or White Paper? Choosing the right offer for your demand gen campaign has more impact on engagement and lead quality than any decision you'll make on copy or design.

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  • Have Live Webinars Outlived their Usefulness?

    Have Live Webinars Outlived their Usefulness?

    Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day?  Even for a boomer like me, those days are a distant memory. Why...

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  • Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers

    Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers

    Free trials not converting as they should? Learn the secrets to a more effective trial experience, including tips on follow-up emails, registration pages, and more.

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  • 8 Tips for Content Syndication Success

    8 Tips for Content Syndication Success

    Running a content syndication program means having to make some key choices. How do I compare vendors besides price? What types of content works best? Learn the answers to these questions and more.

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  • 10 Great Examples of Demand Gen Content

    10 Great Examples of Demand Gen Content

    Discover how 10 leading B2B companies used innovative content to drive engagement, generate new leads, and nudge existing leads closer to sale.

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  • Infographic – Blueprint for an Effective LinkedIn Ad

    Infographic – Blueprint for an Effective LinkedIn Ad

    LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Read a step-by-step guide to creating headlines, images,

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  • Pragmatic Guide to ABM Success (Webinar)

    Pragmatic Guide to ABM Success (Webinar)

    In a fast-paced, 45-minute session, discover a proven, practical framework for planning and designing your ABM initiative.

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  • Meeting the Needs of the Self-Serve B2B Buyer

    Meeting the Needs of the Self-Serve B2B Buyer

    The sudden, wholesale transition to remote work has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers. Read 4 key findings from an industry report.

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  • Pragmatic Guide to ABM Success (Ebook)

    Pragmatic Guide to ABM Success (Ebook)

    Discover practical steps for planning and executing on a successful ABM strategy, including goal-setting, account selection, technology, content, tactics and channels.

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  • A Crash Course in B2B Email Creative

    A Crash Course in B2B Email Creative

    Featuring real-world examples, hear practical tips and proven strategies for maximizing email response.

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  • Top 10 Tips for Webinar Invitation Success

    Top 10 Tips for Webinar Invitation Success

    Let's face it: most business inboxes get flooded every day with Webinar invitations. Discover 9 proven tips and techniques for increasing registration and attendance at online events.

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  • How to Choose the Best Marketing Automation Consulting Partner

    How to Choose the Best Marketing Automation Consulting Partner

    The sky-rocketing demand for marketing automation expertise has led to an explosion in third-party contractors, consultants, and agencies. Here are 12 Tough Questions to Ask a Consultant or Agency.

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  • Top 10 Tips for Lead Nurturing Success

    Top 10 Tips for Lead Nurturing Success

    Discover core lead management principles that can increase response rates, convert more leads, and accelerate ROI.

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  • Top 10 B2B Email Marketing Mistakes

    Top 10 B2B Email Marketing Mistakes

    Learn the most common B2B email mistakes, including tips on offer, subject lines and more.

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