Spear PDF's

This Stream includes all of our Whitepapers Flipbooks

  • Top 10 B2B Paid Search Mistakes

    Top 10 B2B Paid Search Mistakes

    Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that hundreds of B2B companies encounter when setting up their paid search (SEM) program.

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  • Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies

    Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies

    How do you build a marketing strategy that takes full advantage of today's sophisticated emarketing technology?

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  • 8 Tips for Content Syndication Success

    8 Tips for Content Syndication Success

    In an era of inbound marketing, content syndication is an ideal complement to other demand generation channels. Discover 8 keys to success.

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  • Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook

    Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook

    Ready to take the plunge into Social PPC? Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars.

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  • Top 10 Tips for Lead Nurturing Success

    Top 10 Tips for Lead Nurturing Success

    Discover core lead management principles that can increase response rates, convert more leads, and accelerate ROI.

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  • Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers

    Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers

    Find out more in our new white paper: “Closing the Deal: 7 Tips for Increasing More Free Trials to Paying Customers.”

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  • Top 10 Tips for Webinar Invitation Success (White Paper)

    Top 10 Tips for Webinar Invitation Success (White Paper)

    Let's face it: most business inboxes get flooded every day with Webinar invitations. Discover 9 proven tips and techniques for increasing registration and attendance at online events.

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  • Top 10 B2B Email Marketing Mistakes

    Top 10 B2B Email Marketing Mistakes

    If your most recent email campaign died an ugly death, here's a list of the main suspects to consider.

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  • How to Choose Your Carrot- Effective Lead Generation Offers for High-Technology Marketers

    How to Choose Your Carrot- Effective Lead Generation Offers for High-Technology Marketers

    Choosing the right offer—the "carrot"—for your campaign has more impact on response rate and lead quality than any decision you'll make on copy or design.

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