Survey Reports on B2B Demand Generation
How Are B2B Marketers Adapting to Today’s Talent Shortage? (Survey Report)
In this comprehensive 19-page report, learn how long it takes companies to find new marketing hires, which skill sets are in most demand, and how your peers are adapting their hiring practices.
Which Content & Technology Is Driving Today’s Demand Generation? (Survey Report)
Find out how your content strategy, program mix, and marketing technologies stack up against your peers, and learn the steps to improve campaign performance and increase demand generation ROI.
The State of Marketing Automation Maturity (Survey Report)
How much are B2B marketers really leveraging today's marketing automation technology? According to our recent survey: not as much as they should.