Spear Misc. Content (Manual Upload)

  • The Demand Creation Agency: A New Breed

    The Demand Creation Agency: A New Breed

    The experts at SiriusDecisions outline the key capabilities to look for in a demand creation agency, and provide a framework for selecting the right agency partner for your business.

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  • Driving B2B Engagement with Personalized Content

    Driving B2B Engagement with Personalized Content

    Experts from Spear, Uberflip, & Vidyard share tips and real-life examples of how companies are personalizing content to increase engagement from online ads, sales outreach, email campaigns, and more.

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  • Getting Leads (and More!) from your Blog: How One Company Generated a 778% ROI

    Getting Leads (and More!) from your Blog: How One Company Generated a 778% ROI

    Hear how one B2B company converted their blog into a lead generating machine, plus get 10 practical, actionable tips for improving blog ROI.

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  • Leads Gone Cold? 3 Ways to Win Them Back with Targeted Content

    Leads Gone Cold? 3 Ways to Win Them Back with Targeted Content

    You'll hear a discussion of the trends behind lifecycle marketing, what content is the best fit for early, mid and late-stage prospects, and creative ways for making the most of the content you have.

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  • Unleashing Your Email Potential

    Unleashing Your Email Potential

    Email is a critical channel for nurturing B2B prospects and engaging them throughout their journey. But with users receiving an average of 140 messages per day, how do you make your message stand out?

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  • Lead Generation & Choosing the Right Offer

    Lead Generation & Choosing the Right Offer

    Spear president Howard Sewell joins Steve Farnsworth, Janet Fouts and Adam Helweh of “The Friday Hangout” to discuss offer strategy, the role of branding, and the hottest trends in demand generation.

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  • The State of Marketing Automation Maturity (Survey Report)

    The State of Marketing Automation Maturity (Survey Report)

    How much are B2B marketers really leveraging today's marketing automation technology? According to our recent survey: not as much as they should.

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  • Which Content & Technology Is  Driving Today’s Demand Generation? (Survey Report)

    Which Content & Technology Is Driving Today’s Demand Generation? (Survey Report)

    Find out how your content strategy, program mix, and marketing technologies stack up against your peers, and learn the steps to improve campaign performance and increase demand generation ROI.

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  • Blog Makeover Nets Sales Leads for Software Company

    Blog Makeover Nets Sales Leads for Software Company

    Read how one company converted a tired CEO blog into an engaging, dynamic social media platform that generated 60 new sales leads in its first month.

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  • How One Tech Company Used Humor to Launch a New Brand

    How One Tech Company Used Humor to Launch a New Brand

    How do you reinvent a corporate brand w/o losing the “relationship equity” you’ve built with existing prospects? How an email campaign used humor to drive almost 4k visits to a company’s new Website.

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  • How One SaaS Company Doubled their Lead Volume from Paid Search

    How One SaaS Company Doubled their Lead Volume from Paid Search

    Learn the 5 key changes that one software company made to their Google AdWords campaign to increase lead volume by 118 percent in just 12 months.

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  • MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

    MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

    How a leading technology company used mobile advertising and automated emails to drive end user referrals for its BYOD solutions and then convert those referrals into qualified leads.

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  • Segmentation, Social Media Drive Lead Nurturing Success for iDirect

    Segmentation, Social Media Drive Lead Nurturing Success for iDirect

    Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.

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  • Segmentation, New Creative Boosts Lead Conversion Rates by 75%

    Segmentation, New Creative Boosts Lead Conversion Rates by 75%

    Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.

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  • Origami Logic Scores Gold with “Brand Olympics” Campaign

    Origami Logic Scores Gold with “Brand Olympics” Campaign

    How a leading provider of marketing measurement software showcased its technology on the way to creating a winning content marketing campaign.

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  • Video Tech Company Leverages SEM to Drive Enterprise Leads

    Video Tech Company Leverages SEM to Drive Enterprise Leads

    Learn how a leading video technology company made strategic changes to their paid search campaign and generated more than $500K in pipeline opportunities in 6 months.

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  • Content Marketing, Social Media & Lead Generation Success

    Content Marketing, Social Media & Lead Generation Success

    Discover tips, insights, and ideas for achieving lead generation success. Listen to social media expert Steve Farnsworth of Jolt Social Media, and Spear President Howard J. Sewell.

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  • Secrets to Webinar Success

    Secrets to Webinar Success

    In this recording of a live teleconference, hear Spear president Howard J. Sewell and a group of expert panelists explore strategies for hosting, presenting, and marketing a successful Webinar.

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  • Top 5 Most Common B2B Demand Generation Questions

    Top 5 Most Common B2B Demand Generation Questions

    In this episode of Spear Radio, join Spear President Howard Sewell and Vice President Tom Meriam as they tackle some of the most common questions asked by demand generation marketers.

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  • Not Too Late: Last-Minute Steps Towards GDPR Compliance for B2B Marketers

    Not Too Late: Last-Minute Steps Towards GDPR Compliance for B2B Marketers

    Hear experts share practical steps marketers can take to maximize compliance with the new regulations.

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