Spear Misc. Content (Manual Upload)

  • 7 Killer Demand Gen Offers: How to Choose the Best Option for Your Next Campaign

    7 Killer Demand Gen Offers: How to Choose the Best Option for Your Next Campaign

    Webinar or White Paper? Choosing the right offer for your demand gen campaign has more impact on engagement and lead quality than any decision you'll make on copy or design.

    READ THE EBOOK
  • Pragmatic Guide to ABM Success (Webinar)

    Pragmatic Guide to ABM Success (Webinar)

    In a fast-paced, 45-minute session, discover a proven, practical framework for planning and designing your ABM initiative.

    View webinar
  • Pragmatic Guide to ABM Success (Ebook)

    Pragmatic Guide to ABM Success (Ebook)

    Discover practical steps for planning and executing on a successful ABM strategy, including goal-setting, account selection, technology, content, tactics and channels.

    Read Ebook
  • A Crash Course in B2B Email Creative

    A Crash Course in B2B Email Creative

    Featuring real-world examples, hear practical tips and proven strategies for maximizing email response.

    View Webinar
  • How to Choose the Best Marketing Automation Consulting Partner

    How to Choose the Best Marketing Automation Consulting Partner

    The sky-rocketing demand for marketing automation expertise has led to an explosion in third-party contractors, consultants, and agencies. Here are 12 Tough Questions to Ask a Consultant or Agency.

    Read Ebook
  • A Conversation: The Marketing Talent Crunch

    A Conversation: The Marketing Talent Crunch

    Heidi Lorenzen, Howard Sewell, and Andi Vanetta discuss the results of the recent 2019 Marketing Talent Crunch Survey, and the impact that the current labor shortage is having on B2B companies.

    Read Article
  • How Are B2B Marketers Adapting to Today’s Talent Shortage? (Survey Report)

    How Are B2B Marketers Adapting to Today’s Talent Shortage? (Survey Report)

    In this comprehensive 19-page report, learn how long it takes companies to find new marketing hires, which skill sets are in most demand, and how your peers are adapting their hiring practices.

    Read Article
  • The State of Marketing Automation Maturity (Survey Report)

    The State of Marketing Automation Maturity (Survey Report)

    How much are B2B marketers really leveraging today's marketing automation technology? According to our recent survey: not as much as they should.

    Read Article
  • Which Content & Technology Is  Driving Today’s Demand Generation? (Survey Report)

    Which Content & Technology Is Driving Today’s Demand Generation? (Survey Report)

    Find out how your content strategy, program mix, and marketing technologies stack up against your peers, and learn the steps to improve campaign performance and increase demand generation ROI.

    Read Article
  • Blog Makeover Nets Sales Leads for Software Company

    Blog Makeover Nets Sales Leads for Software Company

    Read how one company converted a tired CEO blog into an engaging, dynamic social media platform that generated 60 new sales leads in its first month.

    Read Article
  • How One Tech Company Used Humor to Launch a New Brand

    How One Tech Company Used Humor to Launch a New Brand

    How do you reinvent a corporate brand w/o losing the “relationship equity” you’ve built with existing prospects? How an email campaign used humor to drive almost 4k visits to a company’s new Website.

    Read Article
  • How One SaaS Company Doubled their Lead Volume from Paid Search

    How One SaaS Company Doubled their Lead Volume from Paid Search

    Learn the 5 key changes that one software company made to their Google AdWords campaign to increase lead volume by 118 percent in just 12 months.

    Read Article
  • MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

    MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

    How a leading technology company used mobile advertising and automated emails to drive end user referrals for its BYOD solutions and then convert those referrals into qualified leads.

    Read Article
  • Segmentation, Social Media Drive Lead Nurturing Success for iDirect

    Segmentation, Social Media Drive Lead Nurturing Success for iDirect

    Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.

    Read Article
  • Segmentation, New Creative Boosts Lead Conversion Rates by 75%

    Segmentation, New Creative Boosts Lead Conversion Rates by 75%

    Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.

    Read Article
  • Origami Logic Scores Gold with “Brand Olympics” Campaign

    Origami Logic Scores Gold with “Brand Olympics” Campaign

    How a leading provider of marketing measurement software showcased its technology on the way to creating a winning content marketing campaign.

    Read Article
  • Video Tech Company Leverages SEM to Drive Enterprise Leads

    Video Tech Company Leverages SEM to Drive Enterprise Leads

    Learn how a leading video technology company made strategic changes to their paid search campaign and generated more than $500K in pipeline opportunities in 6 months.

    Read Article
  • Top 5 Most Common B2B Demand Generation Questions

    Top 5 Most Common B2B Demand Generation Questions

    In this episode of Spear Radio, join Spear President Howard Sewell and Vice President Tom Meriam as they tackle some of the most common questions asked by demand generation marketers.

    Read Article
  • Not Too Late: Last-Minute Steps Towards GDPR Compliance for B2B Marketers

    Not Too Late: Last-Minute Steps Towards GDPR Compliance for B2B Marketers

    Hear experts share practical steps marketers can take to maximize compliance with the new regulations.

    Read Article
  • Is Marketing Automation Right for Every Company? (Podcast)

    Is Marketing Automation Right for Every Company? (Podcast)

    Listen as Spear president Howard Sewell and Jim Obermayer discuss how companies can decide when marketing automation is a fit, and how best to take the plunge.

    Read Article
  • loading
    Loading More...